Pinterest Adds New Features
Nov21

Pinterest Adds New Features

In recent news, Pinterest has added a few new features to their site. These features will add  new ways for Pinners to enjoy the interactive social media site. With the new additions, users can now Place Pins, customize the Pin It button, and check out the most popular pins on partner sites through API (Application Programming Interface) endpoints. Adding these features will make traveling and finding places easier, as well as allow for more customization. You will now be able to view pins on some of your favorite websites. Place Pins: This feature allows users to add an interactive map to any of their boards. This is great for the Pinners who love to create boards around vacations that seem appealing. By adding Place Pins, Pinterest wants their users to map the things they are most interested in, wherever they are. The new Place Pin feature is also great for businesses. Any business can get involved by adding a Place Pin. This will allow for businesses to appear on an interactive map. Place Pins include details such as address and phone numbers. They can be accessed anywhere, including smartphones. This allows for users to find new places and get directions on the go. Pin It Customization: Active users and business have their own style, that’s why Pinterest has added the Pin It button, allowing for a little more personalization. By changing the button, they allow for their users to change its color and size. This feature will let the Pin It button to be tailored to what fits users or businesses. API (Application Programming Interface): If you are unfamiliar with this term, API basically allows for application programs to interact with one another and share data. For example, Pinterest is now allowing for their partners to showcase their popular Pins right on their website and mobile apps. Partners include Walmart, Nestle, Target and many more large businesses. Pinterest is also working on more API endpoints that will be showcased on a variety of different sites that include top Repins, related Pins, most recent Pins and many more. ­ As these new changes take place, users will start to see some of the most popular Pins throughout the various partner websites. They will change periodically so Pinners can keep up with what is trending the most. Users will start seeing much more Pins on sites like AllRecipies, Better Homes and Garden, Elle Magazine, Mashable, Buzzfeed and many...

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Under Armour Acquires MapMyFitness
Nov14

Under Armour Acquires MapMyFitness

MapMyFitneess was recently been purchased by the popular athletic brand Under Armour. Under Armour acquired MapMyFitness for $150 million and has plans to “broaden its existing digital offerings,” according to the Wall Street Journal. Kevin Plank, Under Armour’s CEO, also told the publication that “Athelete biometric measurement is a new business we’re just getting behind”. Nike, who is just one of Under Armour’s many competitors, has already invested in tracking data for consumers. They launched their first tracking device back in 2006. The famous Nike+ platform has over 19 million users in their monitoring system. They have also released the Nike FuelBand, which first went to sale last year. The fitness tracking market is lead by Nike, Fitbit, and Jawbone. With Under Armour’s recent purchase, they have an instant entry into the popular fitness tracking market. However, earlier this year, Under Armour introduced its Armour39 heart monitor band that wraps around the users chest and is sold for $149.99. If you are unfamiliar with MapMyFitness, it allows you to examine, use, and share data provided by numerous devices. They even have multiple mobile apps where you can share workout data with all your friends, in case you want to have a friendly workout competition. You can even see all your progress right on your phone and find various routes in your specific area. MapMyFitness is not known for particular devices such as armbands and chest bands, but they allow for your data to show up on tablets, phones, computers and many other devices. It is still unclear how Under Armour will use MapMyFitness, but it is clear that they will take advantage of gaining some control in the fitness tracking market. However, only time will tell as the fitness tracking craze continues. Image: Flickr / Robert...

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Google+ VS. Facebook Want to be Your Login of Choice
Nov01

Google+ VS. Facebook Want to be Your Login of Choice

  It’s convenient for all of us when an app or site knows information about us. It sounds creepy, but it’s true. It’s not only convenient, but it makes it great for us because it will more then likely be an enhanced, friendlier user experience. It also makes it easier when you get a new app or create a new social page because it’s nice to not have to create a new login. We all know it can be annoying when we have to create a new username and password because today, it seems that there is a login for everything we do. From Fantasy Football to Candy Crush, they all require some form of login. Believe it or not, Google+ and Facebook are competing to be the login of choice. Shocked? Us either. Facebook has continued to lead the pack for the most users having over 1.14 billion active each month. However, Google+ is not far behind. They have the second highest number of users each month. Some believe by 2016, Google+ will exceed Facebook and according to Forbes.com, Google+ is projected to become one of the most dominant social media sites in 2014. It is no secret that those two are competing because they are among some of the top social media sites today and they want your attention. One of the main benefits to being the social login of choice is that if you continue to use the same login, it is more then likely that you will be using it for a while, or possibly years down the road. For example, being the number one login will create a long-term connection for users. That’s why Google and Facebook want to be the login of choice. They want users to have a connection with them, so they can use those sites and logins years from now. So, next time you are debating on which login to use, it might be beneficial to consider which login you will want to follow you as this social boom continues to grow. This is particularly important because social sites want you for the long haul and they will continue to work on gaining your...

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Samsung Announces Curved Screen
Sep25

Samsung Announces Curved Screen

Samsung plans to introduce a smartphone that has a curved screen within the next month according to D.J. Lee, who is Samsung’s mobile head of strategic marketing. Samsung is starting to turn to a more flexible screen to revolutionize the way we use smartphone technology. The new Samsung devices will have a curved-shaped OLED (organic light-emitting diode) screen. The OLED produces its own light making it an ultimate screen experience, according to Lee. Samsung claims that they are very confident in their  OLED technology, they are creating a new line of Samsung smartphones under the name YOUM. These newly introduced OLED screens are thin and lightweight, unlike most smartphones now that have a thicker glass screen. Having seen a prototype of a bended YOUM device, the screen has the capability to go off the edge of the display, essentially curving off the side of your phone and expanding the content of your display. With the accessibility of having a curved screen, there will be new innovative ways to use and access your screen. Plus, this creates different ways that Samsung can present your notifications to you that no other phone can. With Samsung having introduced the bendable and flexible screen, they are opening many doors for innovative ways to utilize device screens. Needless to say, we might soon be folding our tablets and phones, or rolling them into the device itself. YOUM phones just might be setting the bar for future screen display with not only phones, but all...

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Social Media Accounts Can Land You a Job
Sep11

Social Media Accounts Can Land You a Job

Most often we worry about employers searching our Facebook, Twitter or other social media before or after an interview. Now, businesses are recruiting to find future job candidates through social media. You might find yourself wondering if this is good or bad thing, well it depends on how you treat your social accounts. If your social media accounts are not appropriate for employers to see, then you might find yourself changing your name, or blocking your accounts. It’s just that extra step you take to protect your privacy. However, if your accounts are acceptable for anyone to see, then it could be an added bonus for you when potentially getting hired. If you don’t have any social pages, consider getting a couple. It could lead to great benefits and might even land you a job. According to a recent Jobvite survey, more people are getting hired from online referrals and company career pages. In addition, those who are hired from social sites are employed longer. Other results in the survey showed that 94% of employers plan to start or use social recruiting in 2013 and 93% of recruiters are likely glance at a candidate’s social profile. So, next time you are considering making a new social page, consider future employers. What you do online with your social media accounts could land you a full time...

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