Sitting down with Midtown Crossing
Aug05

Sitting down with Midtown Crossing

  It was a cool evening, no wind, rain or heat. Jazz music playing in the background, while chilling at a beautiful park around a friendly, diverse community. My first night at Jazz on the Green, for people like me who are new to Omaha, we look for comforting venues and forms of entertainment to relieve our stage of newcomers status. Midtown Crossing holds community events that will appeal to just about anyone. If you are new to Omaha, have yet to attend an event or just flat out love Midtown Crossing already, listen in as we sit down with a member of Midtown Crossing who goes in a little more depth to it’s successful events and what they have been able to do in just 5 short years. Will you tell us who you are, your role at Midtown Crossing and how long have you been there? My name is Suzanne Diefenbaugh, I am the graphic designer for Midtown Crossing and I have been with Midtown Crossing for 5 years – since the grand opening in 2010. Can you elaborate on a few events that are going on currently? Absolutely, summer is our busiest time of year for events – of course. Some of our staple summer events are listed below: Yoga Rocks in the Park This is a free weekly yoga class held in Turner Park every Sunday, usually starting in May and lasting about 6 to 8 weeks. The community is invited to come do yoga in the park while a live band plays music, vendors set up booths, who sell yoga related gear. Kids are welcome to attend, either doing yoga as well or going to Camp Yoga Rocks while their parents do yoga. Thursday in the Park This is our live music series that spans the whole summer starting in June. It starts with our Summer Kickoff Concert series followed by Playing with Fire, Jazz on the Green and coming up in less than 2 weeks – the End of Summer Concert Series. The concerts are held every Thursday in Turner Park.  Our retailers / restaurants set up booths, sell delicious drinks and food for concert goers to enjoy. Attendees are also allowed to bring in their own food and refreshments (just no hard alcohol). Big O Bocce We host bocce ball leagues every Tuesday in Turner Park. There is a spring and summer session, we are currently mid-way through the summer session. Monday Night at the Movies This is our weekly outdoor movie series that begins in June, usually running for about 9 weeks. We just wrapped up our 2015 series. Each Monday at Turner Park we inflate a...

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Why Snapchat Should Be Part of Your Brand
Jul29

Why Snapchat Should Be Part of Your Brand

  By now just about everyone has seen someone take an awkward photo of themselves in public and think, “Why?” Social media and millennials are the perfect mixture. Businesses probably already utilize Facebook, Twitter, Instagram and other social networks to either promote or provide newsworthy updates to their following, however, a majority probably haven’t had the time to take advantage of Snapchat. Snapchat provides its own hidden gems that other social networks cannot do, which is why it should definitely be considered when expanding your brand image.   What is Snapchat?   Snapchat is undoubtedly one of the most popular used apps right now, with its unprecedented amount of funding it receives, Snapchat is constantly being updated and improving its craft. At the moment it sets itself apart from other social media platforms in several unique ways: Snapchat provides raw, exclusive content. Nothing can be archived Able to have time elapsed video and photo sharing Allows for creativity to blossom. For example, Geo Filters and doodling. Secret QR Code feature for adding friends (Also, allows selfies to be the “Snapchat Ghost” in the QR Code. Use your logo if you are a business) Here is mine featuring me drinking coffee this morning. Imagine how many users are on Facebook, Twitter and Instagram right now, people seem to ignore the fact that Snapchat is right up there with them in the ranks of not only popularity but amount of users as well. Companies unknowingly have a huge amount of potential to reach their following and promote their image with Snapchat.   Reach the Younger Demographic   Without a doubt Snapchat is dominated by millennials. In fact, according to an article by CNET, research firm ComScore discovered that 18-24 aged users make up 45% of all Snapchat users. Almost doubling the percentage for any other social network, for that age group. There is no question if the younger market is in your business niche, definitely have a swipe at utilizing Snapchat. Think about this, there really hasn’t been a concrete way to market yourself with Snapchat, the opportunities are endless. Considering Snapchat has not been around for not even half a decade, it still is viewed as trendy by many. Businesses who have Snapchat, will appeal much more with the younger generation. Today’s youth perceive those who have the app as cool. TIP: Take a screenshot of your QR Code and promote it on other social media platforms to gain your following. Your loyal followers will definitely add the account.   Special Sales and Discounts   Probably the most popular way to use Snapchat from a business perspective is to offer discounts to your customers. Since the app only...

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7 Ways to Grow with Self-Education
Jul08

7 Ways to Grow with Self-Education

“If a man empties his purse into his head no man can take it from him. An investment in knowledge pays the best interest.” – Benjamin Franklin   Self-Education: It is something invaluable and we all take it for granted from time to time. I truly believe you have to be motivated by an ultimate goal in order to sustain consistent personal growth. Find that goal and instill everyday in your head, how can I become a better person, mentally, physically, spiritually, etc.? Many think that they aren’t in school anymore or they become so comfortable with where they are, that they believe they have reached a ceiling. Anyhow, that is not the case, knowledge can be attained outside of a classroom. Some even find that they flourish much more this way, compared to a classroom setting. Self-education can come in many ways whether it is in school, internet, books or your own experience. I highly encourage everyone to find a way to make self-education a good habit, the following are ways I have tested my limits or ideas I plan on doing in the future.   7 Ways to Grow with Self-Education   Stay In Sometimes you need that every once in awhile. I think a majority of people go through a phase where they go out every week and do things they regret in the morning. I believe it is called “college”. It is so crucial that you know when to leave that phase, if you don’t I like to call those people professional partiers. Some professional partiers can thrive and achieve many things and I applaud those because it is extremely difficult for me. Everybody is different, that is the special thing about this. There is so much information out there to learn. To clarify, I am not telling you not to go out anymore because you might meet some of the coolest people by doing so or have the best memories if you hadn’t. Nonetheless, you’ll find the next morning you feel good about yourself and ready to take on whatever is in store for that day.   Attempt to Learn a Language Download Duolingo, Rosetta Stone, whatever language learning software it is, before you know you will find yourself addicted to it, if you truly are committed to learning another language. Even if you just learn a few words or sentences it is better than nothing. You never know when you can spark up a conversation with a foreigner or even connect with somebody by simply saying one or two words in something other than English. Do what ever it takes, heck go to...

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Three Ways to Use Good.Co
Jul01

Three Ways to Use Good.Co

Being a recent college grad, I did my fair share of job searching. It went something like this: I would log onto LinkedIn, or a another job listing site, then, after a few clicks and filling out a couple of application questions, I was finished. By the time I finished the application, I could easily tell if I was qualified for the position or not. However, was I a right fit for with the company? I wouldn’t know until a couple of weeks after starting my job. But, what if it were possible to know beforehand? Once dubbed as the love child between eHarmony and LinkedIn, Good.Co provides users who are employed, unemployed, or soon to be employed a chance to establish their strengths, what type of employee they are, as well as where they will fit best in certain companies and more. Eventually, Good.Co helps answer my question, “Am I a right fit for this company?” Good.Co was founded in 2012 but has only been around in the mobile app realm for almost a year now. Overall, Good.Co has an awesome user experience. It is very easy to move through the app. After signing up with LinkedIn, Google+, or Facebook, it knows all of your basic information and the rest is just a swipe of the screen. Here are three ways you can use Good.Co for: Deeper insights into your work personality There are a total of 16 archetypes which are designed by professional psychologists, including Kerry Schofield. After finishing an 18-question personality quiz, you are assigned with three of those archetypes that best suit you. You quickly discover other things that are incredibly accurate about yourself, insinuating that this is pretty legit. Once you figure out your archetype, Good.Co offers career tips and ways to communicate based on your style. Below are the type of insights Good.Co offers:                   Which companies fit you best See how well you match up with various companies! As of right now Good.Co is still in its early stages and only have mid-size to larger companies in their database. However, it is still interesting to see how your results matchup with company cultures. For example, it would not be a bad idea to try my luck with a company like Starbucks.     How well you fit with coworkers A unique feature on this app is being able to see how well you would fit in with a future or current co-worker. Match two people and see whether or not you would mesh well together. As long as you are Google+ or Facebook friends you are able to quiz anyone....

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Meet Shuddle, the Third Parent
Jun24

Meet Shuddle, the Third Parent

Shuddle is a new startup company who is breaking into the transportation industry, but for kids. Yes, you heard it right. Kids! It is crazy to think a couple years ago parents would hire their local nanny or babysitter to give their own kids rides to soccer games, school, a friends house, etc. Nowadays, with parents being so busy there is a growing niche that startups can cater to. A niche that lets their kids be driven by total strangers but it allows for kids to order up a ride whenever they want. However, parents must approve the request and are able to get notifications whenever a child reaches the destination and see where exactly the car is while on its route to the desired destination all on the app. Shuddle gives kids freedom like never before while parents still feel responsible as well since they have to accept their kids request. You might be wondering, who is Shuddle targeting? Well, they haven’t publicly said but I would imagine kids who know how to use a smartphone, which nowadays is any kid who can talk and walk. Considering Shuddle’s Instagram it looks like we might have a clue who exactly their target market might be. Take a look at the Shuddle app it has glowing features and appears to run very smoothly for all parties. The following is a basic 5 step process on how Shuddle works: Shuddle charges a monthly fee of $9 to subscribe. Parents pay by having a card on the app and the price of a ride is based on mileage and time. An estimation is given when a ride is requested, which is neat for the parents that way they aren’t paying an unexpected fee. In an article by Ingrid Lunden at TechCrunch, Ingrid describes how Shuddle recently acquired newly backed investments from a combination of venture capitalists and angel investors earlier this year, it will be interesting to see what Shuddle does in the foreseeable future. For now, all we can do is wait to see how far Shuddle goes with this project. Shuddle has been operating in Silicon Valley in the Bay Area since October but has yet to expand and venture to other locations.  I think it has loads of potential to succeed; hopefully it can make its way to Omaha by the time I am in my 40’s with kids. People have kids that age...

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