Why Snapchat Should Be Part of Your Brand
Jul29

Why Snapchat Should Be Part of Your Brand

  By now just about everyone has seen someone take an awkward photo of themselves in public and think, “Why?” Social media and millennials are the perfect mixture. Businesses probably already utilize Facebook, Twitter, Instagram and other social networks to either promote or provide newsworthy updates to their following, however, a majority probably haven’t had the time to take advantage of Snapchat. Snapchat provides its own hidden gems that other social networks cannot do, which is why it should definitely be considered when expanding your brand image.   What is Snapchat?   Snapchat is undoubtedly one of the most popular used apps right now, with its unprecedented amount of funding it receives, Snapchat is constantly being updated and improving its craft. At the moment it sets itself apart from other social media platforms in several unique ways: Snapchat provides raw, exclusive content. Nothing can be archived Able to have time elapsed video and photo sharing Allows for creativity to blossom. For example, Geo Filters and doodling. Secret QR Code feature for adding friends (Also, allows selfies to be the “Snapchat Ghost” in the QR Code. Use your logo if you are a business) Here is mine featuring me drinking coffee this morning. Imagine how many users are on Facebook, Twitter and Instagram right now, people seem to ignore the fact that Snapchat is right up there with them in the ranks of not only popularity but amount of users as well. Companies unknowingly have a huge amount of potential to reach their following and promote their image with Snapchat.   Reach the Younger Demographic   Without a doubt Snapchat is dominated by millennials. In fact, according to an article by CNET, research firm ComScore discovered that 18-24 aged users make up 45% of all Snapchat users. Almost doubling the percentage for any other social network, for that age group. There is no question if the younger market is in your business niche, definitely have a swipe at utilizing Snapchat. Think about this, there really hasn’t been a concrete way to market yourself with Snapchat, the opportunities are endless. Considering Snapchat has not been around for not even half a decade, it still is viewed as trendy by many. Businesses who have Snapchat, will appeal much more with the younger generation. Today’s youth perceive those who have the app as cool. TIP: Take a screenshot of your QR Code and promote it on other social media platforms to gain your following. Your loyal followers will definitely add the account.   Special Sales and Discounts   Probably the most popular way to use Snapchat from a business perspective is to offer discounts to your customers. Since the app only...

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Airbnb is Changing the Travel Industry in 4 Big Ways
Jul24

Airbnb is Changing the Travel Industry in 4 Big Ways

Airbnb was founded in 2008 in San Francisco with a mission to give people a sense of belonging. Since then, the website and app have taken off and have become a trusted community marketplace for people to list, discover, and book unique accommodations around the world. As the name states, it’s a website that allows anyone to become a host to their own B & B, or bed and breakfast. It has become especially popular for college students and young adults due to its low prices and local venues. Hosts and guests alike have fallen in love with Airbnb, giving other travel sites such as Expedia or HostelWorld a run for their money. Airbnb.com is more than just a reservation site. When you go to airbnb.com, you are instantly welcomed with a slideshow of warm videos and the phrase “Belong Anywhere.” The search bar for a destination keeps a low profile, allowing you to immerse yourself into what airbnb has to offer. You have easy access to videos of hosts, company culture, and featured locations, allowing you to get to know what this company is about and who is representing it. When you are done checking out their owned content, you can go to your own personal profile and see where you have stayed, where you’re going, and where you wish to go in the future. They do a really great job of integrating your information with what the site has to offer, instead of keeping a very dry profile page. Side note: They even have a video dedicated to intern life at airbnb. I guarantee Expedia does NOT have that. Airbnb’s brand represents more than just a company’s trademark. Although the video above does an incredible job of explaining airbnb’s symbol, I will quickly recap. The bélo represents a pinpoint on a map, the letter ‘A’ for airbnb, a traveler, and a heart. Those four things together, in airbnb’s mind, is all you need to travel, and they’re right. Airbnb goes a step further to establish their brand with their consumers by asking travelers to create their own symbol at Create Airbnb and take it with them on trips, or if they’re hosts, have it in their windows. It’s good when a consumer an identify a brand or simple, but it’s even better when they can relate to it, and that’s nearly impossible to do. Airbnb’s app is almost too user-friendly. I first discovered airbnb through the app. I got an email from a friend that had used it before and told me to check it out. I did, and instantly fell in love. I spent hours going through cities I want to go...

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Room.me aims to help you avoid terrible roommates
Jul10

Room.me aims to help you avoid terrible roommates

In August 2012, I was starting my freshman year of college at the University of Nebraska-Lincoln. However, I didn’t know I would be going there until May, just three months before the first day of class. I handled the transition pretty well,  the only problem was that roommates were slim pick-ins. All of my friends that were going there had already picked roommates so I was stuck with, cue the horror music, a random roommate, and thus began the worst 9 months of my life. I would wake up to all of the lights on and Playhouse Disney would be blasting from the TV. I would receive threatening texts if one of my friends entered our room, saying they couldn’t be trusted. The room was literally divided, all we needed was the tape to go down the middle. It was a pretty miserable experience, at best. Now, three years later, I have come across a new company called room.me, a start-up that started last August based out of Berlin and San Francisco. It is essentially Tinder for finding a roommate, and it could have saved me three years ago. This July it introduced its services to the bay area of San Francisco, and there has been a lot of talk and speculation about this new company. Room.me’s mission is pretty simple: we’ll help you avoid horrible roommates by matching you with like-minded people. In order to find out who you’re compatible you must go to room.me and begin the process. Sign up through Facebook or Twitter, create a profile, and answer nine questions. The questions are pretty traditional: early bird or night owl, smoker or a non-smoker, and your preference on noise. Once you finish this quick survey, you are taken back to the homepage and you can choose if you’re looking for a roomie or a room to stay in. If you click roomie, people’s images pop up and it gives you a percentage of how compatible you are with them. If you choose rooms, you can see how much each space is, what they are asking for, and how well you would mesh with the other roommates living inside. The process is quick and the website is very user-friendly. There’s no app, but I’m sure there will be if this start-up takes off, and I believe that it will. According to a recent Zillow study adults are relying more than ever on roommate living situations to save on expenses and doubled-up households account for more than 76 percent of all living situations nationally. Furthermore, San Francisco is one of the most expensive cities to live in, and young adults simply cannot make enough money to afford a living...

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Google Your Collections
May06

Google Your Collections

When you hear the name “Google”, what do you think of? Probably an awesome company and search engine that’s brought us many of wonderful things like Gmail, Drive, Play, and more. Am I right? Of course I am. Everyone in the world knows Google, so much so that it has become synonymous with Internet searches.  Side note: have you ever Googled yourself? Interesting things come up. The search engine company has grown tremendously since its founding in 1996 from simple search queries into developing apps, social movements, and social media outlets like Google+. Now they are making waves by tackling another previously untouched target. On Monday, Google+ announced its newest feature called Collections. Similar to Pinterest, it allows the user to post pictures, articles, and videos into separate collections (get it) that can be shared with friends, the public, or kept private. The collections will gather in your Google+ home stream alerting others of new posts and collections. You can follow others’ collections, repost them to your own, and vice versa. Google has already dipped into so many different areas of technology it only makes sense to keep the trend up, and this move is a very smart one. Pinterest was founded in 2010 and has quickly grown into one of the most popular social media sites today. Valued at $11 billion, Pinterest has over 70 million total users and is constantly growing. Google’s move to challenge Pinterest is a bold one especially since Google+ didn’t fare too well against Facebook. For now, Collections is available online and on Android devices. Google says it will soon be available on Apple iPhones and iPads as well. It will be interesting to see how many use this new feature, and if in doing so, increasingly use...

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Button Pushing – Amazon Dash
Apr03

Button Pushing – Amazon Dash

Earlier this week, Amazon launched what a majority of the Internet mistook as an outlandish April Fool’s Day joke – the Amazon Dash button. After all, who would actually create  a button that reorders household supplies the day before April first and expect people to take it seriously? Well, Amazon did, so once again the Internet is wrong, for the Dash button is no laughing matter. Instead, it’s an invite-only product, offering a way for Amazon Prime users to easily replenish the common household items and groceries they order from Amazon at the push of a button. Amazon has enlisted certain brands that distribute products through their website to send Prime users Dash buttons. Customers can stick the buttons around their house and push them when they’re running low on their product of choice. But how does this magical button of dashing wonder work, you ask? Say you’re an avid user of Bounty paper towels – it’s the only quicker picker upper in your life, no other brand will ever suffice. But you’re almost out. LE GASP! What a travesty – the world will STOP without your paper towels. You’re simply too busy to a) go to the grocery store, or b) go on Amazon.com and reorder them because that’s something reserved for commoners. Thankfully, you live a life of luxury and convenience with Amazon Prime and requested a Bounty Dash button. Push the battery operated, Wi-Fi enabled button that is situated right next to your classy paper towel holder, confirm the order on your smartphone, and in two short days the doorbell will ring as drones deliver your paper towels. VOILA! Your day is saved, the crisis has been averted, the world will continue turning. What about my kids? Will a fleet of Bounty paper towel trucks pull up to my front door if they get ahold of my beloved Dash button? In a word: no. Amazon actually thought this out and created a safety feature for those of you with button loving children. If little Tommy or Sally happens to push the Bounty button 4,000 or so times a day, you will NOT receive 4,000 rolls of paper towels. Amazon will only deliver one order at a time, so if you pushed the button yesterday and Tommy pushed it today, they won’t place Tommy’s order until yours has been delivered. And the button is synced with the Amazon app on your phone so you’ll get an alert whenever an order has been placed that you can easily delete. Personally, my inner button lover ADORES this product because button pushing is fun whether it’s an elevator button or my mother’s nerves. However, at this point in my life, I’m resolutely confident I will...

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Google Brings Pac-Man to Your Neighborhood
Apr01

Google Brings Pac-Man to Your Neighborhood

On a day when others are playing tired practical jokes, posting fake stories, and generally making it more annoying to go about your daily life, Google decided to give us something new and completely awesome instead: Pac-Man. What’s so new and awesome about a game that came out over thirty years ago, you ask? You play it on a map of your neighborhood. Or a map of any place in the world. That’s right. In one of the best April Fool’s Day “pranks” of all time, Google created a feature for their map service that transforms whatever area you choose into a Pac-Man level. If you’re anything like us, right now you’re probably trying to think of the most ridiculously convoluted interchanges you have to deal with in your city. Indeed, depending on the location you pick, the game has hilariously absurd and complicated results. You can pick some pretty aesthetically-pleasing spots too, or if you’re lazy, the Midwest offers a lot of grids. If you’re on a mobile device, your options for playing the game are a bit limited – you can only play the game in a handful of places. Google added an extra twist for these players though: a list of clues corresponding to the various maps available for mobile play. As wonderful as all this is, it seems no good thing comes without a catch: Google says this feature “will only be around for a little while.” While we can hardly bear the thought of a world-travelling Pac-Man being taken away from us, it seems that’s inevitable. So here’s what you need to do right now: head on over to Google Maps, type in a location, click the Pac-Man icon in the lower-left corner of the screen and GO. Our advice: watch out for the...

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