When you hear the name “Google”, what do you think of? Probably an awesome company and search engine that’s brought us many of wonderful things like Gmail, Drive, Play, and more. Am I right? Of course I am. Everyone in the world knows Google, so much so that it has become synonymous with Internet searches. Side note: have you ever Googled yourself? Interesting things come up.
The search engine company has grown tremendously since its founding in 1996 from simple search queries into developing apps, social movements, and social media outlets like Google+. Now they are making waves by tackling another previously untouched target.
On Monday, Google+ announced its newest feature called Collections. Similar to Pinterest, it allows the user to post pictures, articles, and videos into separate collections (get it) that can be shared with friends, the public, or kept private. The collections will gather in your Google+ home stream alerting others of new posts and collections. You can follow others’ collections, repost them to your own, and vice versa.
Google has already dipped into so many different areas of technology it only makes sense to keep the trend up, and this move is a very smart one. Pinterest was founded in 2010 and has quickly grown into one of the most popular social media sites today. Valued at $11 billion, Pinterest has over 70 million total users and is constantly growing. Google’s move to challenge Pinterest is a bold one especially since Google+ didn’t fare too well against Facebook.
For now, Collections is available online and on Android devices. Google says it will soon be available on Apple iPhones and iPads as well. It will be interesting to see how many use this new feature, and if in doing so, increasingly use Google+.