Microsoft Is On The Edge…Of Glory

Microsoft finally released the name of its new default web browser that will take the place of good ol’ Internet Explore last week…and we’re on the edge of our seats (you’ll see what we did there in a bit). The new browser is titled Microsoft Edge (now you see it) and will launch with the release of Windows 10.

Microsoft Edge Logo.

Microsoft Edge Logo.

The browser, formerly code-named Project Spartan was alluded to at the Windows Convergence Conference in Atlanta back in March.

Details on Edge are few and far between. Similar to Apple’s artificial intelligence system, Siri, Edge has Microsoft’s Cortana built-in to support users with searches, appointments, reminders, directions, and more. Microsoft took Google’s love of simple design to heart when designing Edge’s interfaces around the idea of  minimalistic design. Other additions include reader, note-taking, and sharing features, which might be the browser’s saving grace – Internet Explorer’s technical downfall was its compatibility issues with other browsers – and an engine for rendering, called EdgeHTML.

Right now, Microsoft is on the edge…OF GLORYYYY and it’s hanging on a moment of truth (Thank you, Lady Gaga). The initial release of Microsoft Edge and users’ willingness to switch from Chrome or Firefox to the new browser will set the stage for the success of the browser long-term. Microsoft has to overcome a deep stigma to atone for the sins of the late Internet Explorer. After all, users will only combat viruses, security issues, and compatibility issues for so long before making the permanent switch to another browser.

This is Microsoft’s chance to rebrand themselves as a reliable browser source people can depend on. As a fan of Cinderella stories, I personally hope Microsoft will be able to turn its riches to rags back to riches in terms of its web browser and get a happily ever after.

Author: Lauren Dries

Lauren is a Journalism student at Creighton University in Omaha, Neb. She's fascinated by the continually developing tech industry and has an unhealthy appreciation for pop-cultural references.

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