R-E-S-P-E-C-T, You Should Really Clear Your History

Ok, not the greatest adaptation of the song. You just have to sing it real quick and it works!

So we have all seen what happens when a tweet is taken out of context or personal pictures are stolen by hackers. Those affected have to work to reinforce their image while keeping their cool and not saying anything to further aggravate the public.

This isn’t just for celebrities. Public image is hugely important in today’s world for everyone from college graduates to company CEOs. It can make or break a person and even a company. And with everyone being connected on social media today, it makes it even easier to unintentionally tarnish that image.

Well, now there is an app called Clear that goes through your social media history on Facebook, Twitter, and Instagram, flagging posts that contain inappropriate content, using IBM’s supercomputer and an algorithm.

What constitutes “inappropriate content” on the app? Well, the obvious profanity, but Clear also flags post containing words like “gay” or “women,” that might be offensive to those respective groups, depending on what was originally said.. The app works to flag these posts because if taken out of context, they can be very offensive.

Clear was invented by Ethan Czahor, a man who made headlines of his own not too long ago. Czahor was hired as the chief technology officer in Jeb Bush’s political campaign, but after a history of offensive tweets and blog posts were brought to light, he resigned 36 hours later. Not the greatest thing to happen to him that year.

Now Czahor wants to help the future generation of professionals who share almost everything online. “Every millennial is now entering the workforce… and everything that they’ve said online for the last 10 years is still there, and that’s a new thing for this generation”. Czahor hopes to help others avoid falling into the same situation he did. The development team is working to improve the algorithm for finding inappropriate content, and to also recognize pictures and videos that might be compromising.

As a soon-to-be college graduate I have heard the lecture from parents and teachers about watching what you put online, but you don’t always catch everything. I am currently on the waiting list for this app, and hopefully it will be worth the wait.

Author: Daiva Jarasius

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