Earlier this week Pinterest announced that it will soon be rolling out its latest feature: buyable pins. This is perhaps the most wonderful and dangerous thing to happen to me since my student ID was hooked up to my parents’ checking account in college.
For years, buyable pins have been the number one request from Pinners, and now our dreams have come true. We all knew this day would come and now that it’s here, I can’t help but wonder: what’s next? Now that Pinterest has taken a head-first dive into the world of ecommerce, I’ve made some predictions about what this social media power-house will do next… and what I’d like to see happen.
1. Giving Amazon a run for its money
By creating buyable pins, Pinterest stepped into Amazon’s territory – the third-party online marketplace. Josh Constine at TechCrunch reported that Pinterest’s latest buying feature will include a button that allows a Pinner to add items to an Amazon Wishlist. Undoubtedly a handy feature, but what’s the point when I can simply pin it and come back to buy the item on Pinterest later? I am curious to see how the relationship between these two online giants will develop in the coming weeks.
2. Sponsored Buyable Pins
We’ve got sponsored pins now, and we’re getting buyable pins soon. It can only be a matter of time until the two become one. Pinterest’s GM of Monetization Tim Kendall told TechCrunch in an article published June 2nd, 2015 that “This isn’t an ad offering, it’s an experience for pinners.” However, he went on to explain that though it isn’t an advertising opportunity yet, they hope to offer that at some point.
3. Expanding its own Ecommerce
I have already compared Pinterest to Amazon in this post, but I will do it again. Amazon is not only a third-person marketplace, but now sells its own goods as well – the Amazon Kindle, for example. I wonder if Pinterest will do the same in the future, and if so, what their goods will be. Perhaps a sturdy waste bin for failed Pinterest craft ideas.
4. Shopping Lists
I’ll soon be able to buy items right off Pinterest, but if you’re like me, you have a voice in your head that says you can always find it cheaper somewhere else. I’d like Pinterest to give me the ability to create a shopping list from things I see on Pinterest, so I can compare prices and take advantage of deals in physical stores. I imagine this feature would look something like Google’s Keep app, but built into Pinterest.
So there you have it, my hopes, dreams and visions for the future of one of my favorite social media companies. Happy Pinning!