Twitter introduced the oddity that is Discover in 2011 as a way to piece together news stories, top tweets, trends, events and more. It was the love child of quality content and popular topics that fell short of the mark when Twitter increased in popularity. Discover just couldn’t keep up with the onslaught of tweets and trends compared to Twitter home feeds. Users who were unfamiliar with trending topics also had trouble gauging what the topic was and why it was a big deal because, unlike Facebook’s Trending Topics, Discover didn’t include a summary or explanation.
The new layout for Trends has them situated under the search icon instead of their own tab on the lower navigation menu. When users search for something on Twitter, a list under the search bar appears with local, national, and global trending topics and hashtags. The number of tweets about these topics is listed and users can click on a trend to see what it’s about and what tweeters have to say about it.
The idea behind the new trend summary blurbs is to clarify the actual topic of conversation but it doesn’t add clarification as to why something is trending. You still have to put your faith in other Twitter users for that. Or go to Google like the rest of us, because they still haven’t adequately explained to me why #1DisFinallyFreeFromModest is important. What does that mean? Were they held captive by an organization that appreciates loose-fit jeans? How unfortunate.
Right now, the Trend update is available for mobile devices throughout the US. Twitter plans on expanding the update globally soon and is currently experimenting with updates to the website.