Airbnb was founded in 2008 in San Francisco with a mission to give people a sense of belonging. Since then, the website and app have taken off and have become a trusted community marketplace for people to list, discover, and book unique accommodations around the world. As the name states, it’s a website that allows anyone to become a host to their own B & B, or bed and breakfast. It has become especially popular for college students and young adults due to its low prices and local venues. Hosts and guests alike have fallen in love with Airbnb, giving other travel sites such as Expedia or HostelWorld a run for their money.
Airbnb.com is more than just a reservation site.
When you go to airbnb.com, you are instantly welcomed with a slideshow of warm videos and the phrase “Belong Anywhere.” The search bar for a destination keeps a low profile, allowing you to immerse yourself into what airbnb has to offer. You have easy access to videos of hosts, company culture, and featured locations, allowing you to get to know what this company is about and who is representing it.
When you are done checking out their owned content, you can go to your own personal profile and see where you have stayed, where you’re going, and where you wish to go in the future. They do a really great job of integrating your information with what the site has to offer, instead of keeping a very dry profile page.
Side note: They even have a video dedicated to intern life at airbnb. I guarantee Expedia does NOT have that.
Airbnb’s brand represents more than just a company’s trademark.
Although the video above does an incredible job of explaining airbnb’s symbol, I will quickly recap. The bélo represents a pinpoint on a map, the letter ‘A’ for airbnb, a traveler, and a heart. Those four things together, in airbnb’s mind, is all you need to travel, and they’re right. Airbnb goes a step further to establish their brand with their consumers by asking travelers to create their own symbol at Create Airbnb and take it with them on trips, or if they’re hosts, have it in their windows. It’s good when a consumer an identify a brand or simple, but it’s even better when they can relate to it, and that’s nearly impossible to do.
Airbnb’s app is almost too user-friendly.
I first discovered airbnb through the app. I got an email from a friend that had used it before and told me to check it out. I did, and instantly fell in love. I spent hours going through cities I want to go to and cities I’ve already been to. I’m a travel fiend, so stumbling upon this was a gold mine in my eyes. In my opinion, the app is even more user-friendly than the website. It is crisp, clean, and so easy to maneuver.
You can’t access the awesome airbnb.com videos, but the reservation process is entirely accessible through your mobile device. Other hotel sites have apps, but nothing this in-depth. Having an app that is so accessible is key to seasoned travelers. If you’re a backpacker, you can book the room the day you arrive in the city without having to get access to WiFi or a place with computers. A working app is the key to a working booking site.
Airbnb is a lifestyle.
People say that owning a Jeep or being a vegetarian is a lifestyle. I would have to say that airbnb is a lifestyle, as well. Airbnb may not be for everyone, but it is for people who take traveling seriously. People who aren’t afraid to stay at a stranger’s house, people who take chances, people who take the chance to belong anywhere, fulfilling what the company promises will happen when you book through airbnb. Whether you’re a host, a guest, a web engineer, or an executive at airbnb, you feel like you’re apart of a community. That is why I love Airbnb, and I don’t think people say that about other booking companies.
Give Airbnb a try and let me know what you think of it!