“Twelve second story
Showing your world in motion
Do not call me bro”
-Daiva Jarasius, AC writer
Poetry wasn’t my strong suit in seventh grade and it still isn’t today so Always Current writer Daiva Jarasius wrote a haiku about Hykoo for today’s post. For those of you who aren’t familiar with haikus, this isn’t the most informational post but if you want to learn about Hykoo, read on.
If you’ve ever wanted to make short videos from your phone, there’s another new app for that! Hykoo is an app that allows users to create 12 second videos on their phones through a combination of video clips and text with a variety of filters to complement the video. Now, with all the other video creating and sharing platforms out there today, why is something like Hykoo a novelty? We found a couple possible answers to that question.
What sets Hykoo apart from the rest of the video creation mobile apps out there today, including Instagram, Vine, Snapchat, and more, is how the video is shot. Hykoo, pronounced like and influenced by the poetry style “haiku,” is very structured in it’s format. Similar to the poetry, there are three clips that are three seconds, three seconds, and six seconds long (though technically, it should be five, seven, five, or at least three, six, three, but we aren’t filing a complaint just yet).
The video has to be shot in those segments; you can’t shoot all 12 seconds in one sitting because the idea behind Hykoo is you’re sharing a story, and stories often have more than one part. Each clip has some text on it to give the video context. Gary Krieg, one of the founders of the app, explained, “So much of the context of why someone is making and sharing a piece of content lives outside of the image itself, so our format allows that information to travel together.”
Unlike Instagram, Vine and Snapchat videos, you can save drafts of these videos until they’re completed and ready to share. Hykoos are shareable on Facebook, Twitter, Instagram and through email or text so the rest of the world can see your story.
Hykoo is an independent startup created by Krieg, the former head of production for ad agency Wieden + Kennedy, Yoni Bloch, founder of interactive video service Interlude, and Jane Rosenthal, a co-founder of the Tribeca Film Festival. The app will officially launch with this years Tribeca Film Festival.
As of right now, Hykoo is only available on iOS devices, but the founders are planning to launch a version for Android devices as well. Other changes they’re looking to make include increased interactivity with hykoos. Check out my first Hykoo below.