Lexus Hoverboard is Awesome, Still Disappoints

Lexus Hoverboard PR image

We are now well into the year 2015, the year to which Marty McFly travelled in the science fiction blockbuster Back to the Future Part II. Companies have been increasingly cashing in on the Back to the Future franchise as October 21 (the exact day Marty McFly came to 2015) approaches. The latest company to join in the fun is the luxury automobile brand Lexus. As part of the company’s “Amazing in Motion” campaign, they have announced the development of their own Lexus hoverboard.


Looks pretty sweet, right? There’s a catch. It only works in a controlled environment. The concrete that Lexus Hoverboard levitates over in the  video has magnets beneath it. I find this revelation disappointing in a few ways.

The first is that Lexus is making a huge deal of what is essentially a middle school science project on steroids. The actor never even puts all his weight on the Lexus hoverboard! They’ve even trying to make #LexusHover a thing. I think the people excited about this thing clearly skipped the part of the press release that says it doesn’t work and it’s not for sale. The second disappointment is not on the part of Lexus, but on civilization’s development of technology as a whole. We’ve figured out smartphones and iPads, so how have we not created a functioning hoverboard yet? Based on our willingness to believe Tony Hawk’s hoverboard prank of 2014, there is clearly a demand for the invention.

Don’t get me wrong, I still think the Lexus Hoverboard looks awesome. I want to ride a hoverboard just as badly as anyone. The hoverboard in the movie is made by Mattel and looks to be made for small children – Sidenote: you can get your very own non-functioning Mattel hoverboard just like in the movie for around $450. The Lexus’ hoverboard is certainly an upgrade from that. So even though I’m let down that I can’t get my own, I suppose a working hoverboard can now be lightly penciled onto the list of correct 2015 predictions made by the Back to the Future II writers.

For more Back to the Future fun, check out this list of hilariously wrong and shockingly spot-on predictions made by the writers of the movie.


Author: Gretchen Pille

Gretchen is a graduate of the University of Nebraska - Lincoln. She holds bachelor degrees Music and Advertising & Public Relations. Gretchen enjoys roller blading, opera, and playing ukulele.

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