.sucks Domain Coming Soon

The day where you’ll be able to dedicate an entire website towards your dislike of a brand, your love of a sport, or your obsession with a country is finally on the horizon. Come June, you’ll be able to purchase a domain name that’s specific to the intended purpose of your website.

The Internet Corporation for Assigned Names and Numbers (ICANN) released a list of 500+ top-level domain names under which the public can register their websites. That list includes everything from .sucks and .porn to .news and .Budapest, with more domain names added daily.

ICANN domain tags

Recent domain tags from ICANN.
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We can’t wait to see what these new domain names bring to the Internet world – the creative potential is endless – but some options will be spoken for. ICANN is giving trademarks and celebrities first dibs on any possible sites that could be registered using their names. Celebrities like Taylor Swift and entities such as Harvard and Microsoft are taking advantage of the early access period and have already registered for certain domain names to protect their brands.

There’s some chatter from companies suggesting that these domain names are a form of extortion, compelling firms to buy them so others don’t taint their brand. Logically, it makes sense that some people would be ticked off but still scoop up the negative domain names to be safe. What they don’t see is this is also an opportunity to address customer complaints and see how they can improve their brand. It’s one of those glass half-full, glass half-empty instances where the situation really depends on your perspective.

For those of you who can’t wait for these new domain names to be released to the public, start saving your money (each domain registration is around $250) and start counting down until June. We’ll be on the lookout for the sad, funny, and outrageous websites.

Author: Lauren Dries

Lauren is a Journalism student at Creighton University in Omaha, Neb. She's fascinated by the continually developing tech industry and has an unhealthy appreciation for pop-cultural references.

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